Penske Transportation Group International has rebranded its Australian operations at an enterprise level, combining the Penske Commercial Vehicles and Penske Power Systems operations under Penske Australia, effective March 1st, 2020.
Aligning Penske’s internal systems and departments will drive operational efficiencies and enhance the product and service offering to Western Star Trucks, MAN Truck & Bus, Dennis Eagle, MTU, Detroit, and Allison Transmission customers, according to the company.
“Since Penske first entered the Australian market in 2013 with Penske Commercial Vehicles, and then with Penske Power Systems, our focus has been on serving a broad range of customers,” Randall Seymore, president of Penske Transportation Group International said.
“The first step in improving our service offering was the appointment in recent years of Penske Power Systems as an authorised dealer of Penske Commercial Vehicles’ Western Star, MAN and Dennis Eagle truck brands across select locations. We believe rebranding articulates the breadth of Penske’s capabilities and positions the company for future development.”
As part of this rebranding, managing director of Penske Power Systems, Hamish Christie-Johnston, has been appointed as managing director of Penske Australia.
The rebranding to Penske Australia follows the rebranding of Penske Power Systems and Penske Commercial Vehicles in NZ late last year to Penske NZ.