SiNAB has appointed Nick Mair as Head of Strategy & Partnerships and as a member of the SiNAB Advisory Board, alongside the appointment of Brigadier (Retd) Mark Smethurst as an Independent Advisory Board Member, as the company enters its next phase of international growth.
“SiNAB has developed a genuinely differentiated capability that delivers credible mission effects without the cost, complexity or timelines of traditional integration programs. As customers look for more flexible airborne ISR and training solutions, there is a significant opportunity to combine SiNAB’s technology with live services and strong partners globally. I look forward to supporting that growth, expanding partnerships and helping customers access new capability," Head of Strategy & Partnerships, Mair, said.
As SiNAB expands into priority international markets, demand is increasing across Asia, Western and Eastern Europe and the Middle East for deployable airborne ISR, live threat representation and emerging Counter-UAS capability.
Mair has joined SiNAB in a newly created executive role, focused on shaping strategic direction, building global partnerships and accelerating the development of scalable airborne services. He has also joined the SiNAB Advisory Board.
Mair has over 30 years of aviation and aerospace leadership experience across complex, regulated environments, including publicly listed and private equity owned organisations operating asset-intensive fleets and international service models.
Most recently, Mair has served as Managing Director of QinetiQ Air Affairs, where he led the delivery of live crewed and uncrewed airborne capability to the Commonwealth of Australia and contributed to QinetiQ’s global threat representation portfolio. His career has spanned senior executive and commercial leadership roles across Australia, New Zealand, Europe and North America.
His role will bridge strategy and execution, working closely with customers, partners and the SiNAB leadership team to translate operational need into fielded capability.
Smethurst has joined SiNAB as an Independent Advisory Board Member, bringing over 35 years of senior leadership experience across command, strategy and operational planning roles within the Australian Army, NATO and United States Special Operations environments.
“SiNAB is addressing a genuine capability gap by enabling realistic training and operational effects using aircraft already in service. I look forward to supporting the team as they continue to translate innovative ideas into deployable, mission-relevant capability," Smethurst elaborated.
Following his military career, Mark has advised corporate and not-for-profit organisations on governance, strategy and performance, and continues to contribute to national security dialogue across government and industry.
“Nick and Mark bring complementary experience to SiNAB at a critical point in our growth. Nick’s appointment gives us dedicated leadership across strategy and partnerships as we scale internationally, while his contribution at Advisory Board level, alongside Mark’s insight, strengthens our alignment with Defence and national security priorities. Together, they reinforce our ambition to become a trusted global partner for airborne ISR and mission effects," Chief Executive Officer of SiNAB, Tony Landers, stated.
In his role at SiNAB, Mark will provide strategic guidance to the Board and executive team, with a focus on national security relevance and alignment between capability development and real-world operational requirements.