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From the publisher

ADM Group is the largest defence trade media brand in Australia. For over 30 years, the Australian Defence Magazine has provided independent, responsible and detailed reporting on defence capability, acquisition and sustainment in Australasia and its near-abroad, and earned a reputation for quality and impact found nowhere else. But ADM Group is more than a magazine. Across print, online, social media, podcasts, video, the Defence Industry Guide, events and two major award programs, ADM Group reaches our audience however you want to engage. Our expert and experienced team of specialist journalists delivers the context and analysis you need to help make informed decisions in your organisation. If you need to stay informed on the defence sector, or if you want to reach the most influential defence audience in Australia, look no further.
Ewen Levick
Publisher, ADM Group

Who We Are

ADM draws on the immense experience and knowledge of our editorial team, who have almost a century of combined experience covering defence issues across the globe, as well as our network of reporters across Australia and New Zealand. ADM prides itself on providing accurate, important information on Australia’s defence marketplace - information that often is found nowhere else. Consequently, ADM Group is in a unique position in the Australian marketplace. Every member of the Defence Organisation is entitled to receive ADM to their desk or in their inbox, and has preferential access to all ADM events. This is recognition of the brand’s critical role in reporting on the defence/industry sector in Australia. ADM’s signature editorial offerings include ADM’s Top 40 Defence Contractors Survey - the only longitudinal survey of its kind in the world – and the From the Source interview feature, a mainstay for industry leaders, Ministers and ADF service chiefs.

Our audience, your customer

As a result of our focused, high-impact reporting, Australian Defence Magazine is the preferred reading of the senior defence leadership in government and industry, and this audience is now engaged across the breadth of ADM Group’s offerings. Australia’s Capability, Acquisition and Sustainment Group (CASG) is the primary target readership along with the key related organisations within the Department of Defence, such as Defence Science Technology Group (DSTG), Chief Information Officer Group (CIOG) and the Security and Estate Group; as well as defence industry in Australia, from major primes to SMEs.

EDITORIAL PILLARS

DEFENCE BUSINESS

ADM is focused on delivering detailed and accurate coverage of current and planned defence acquisition projects, defence policy (and especially defence industry policy) and defence industry developments in Australia and NZ. Our articles are read and referenced across the Department of Defence, Defence industry, and academia.

FEATURES

Our features content looks to provide updates and context on longterm trends in Australia’s defence marketplace. We look for major developments at the intersection of policy and technology, and provide indepth coverage of these trends as they shape Australia’s defence environment.

DIGITAL

ADM’s digital offerings are built on digital news reporting, which provides timely and relevant news updates each business day to our audience, and our podcast, which provides a vehicle for experts and decision-makers to discuss topics and subjects of longer-term interest to our audience.

TOP 40

ADM’s Top 40 Defence Contractors Survey has expanded over the years to include Top 20 SMEs, Top 20 ANZ SMEs and a range of other metrics across the Defence Industry. While purely voluntary to take part, it gives a detailed snapshot of the performance of Defence Industry and is cited extensively across government, industry, academia and beyond.

FROM THE SOURCE

Our From the Source interview feature is designed to provide the interviewee with a vehicle for discussing big issues without necessarily focusing on matters of immediate news value and without a confrontational atmosphere. Aimed at speaking with Managing Directors/CEOs/Defence senior leaders, we look to explore some of the big challenges faced by organisations.

Events and Programs

ADM Group has a strong portfolio of events and award programs across Australia, including the ADM Congress, regional summits, the ADM Women in Defence Awards and the ADM 30under30 Awards. Running for over 20 years, ADM’s Congress sets the tone for the year ahead. Hosted every February in Canberra, this prestigious event gathers a wide range of defence, government, industry and academia speakers – including Ministers, service chiefs, and Departmental leadership - to hear the latest insights from leaders and network with colleagues from around the nation and globe.

EDITORIAL CALENDAR


Booking Material Published	14th February 21st February 14th March	13th March 20th March 15th April	10th April 17th April 10th May	15th May 22nd May 14th June	12th June 19th June 12th July	7th August 14th August 6th September	16th October 23rd October 15th November	20th November 27th November 8 January 2025

	AIRPOWER Coverage of major air programs; air capability & sustainment review Defence Exports Australian defence export successes and opportunities	GUIDED WEAPONS Current and planned guided weapons and supporting capabilities Defence in the North Military infrastructure and hardware across the Top End	UNCREWED SYSTEMS Current and planned autonomous and uncrewed systems Science and Tech Australian defence science, cyber and space capabilities	BUDGET ADM’s landmark feature analysis of the defence budget Infrastructure Coverage of investments across the Defence estate	SHIP BUILDING Defence shipbuilding in 2024 Maritime Capability, Sustainment & Supply Chain Naval platforms, sustainment and supply	LAND WARFARE Annual feature on major and minor land projects Produced in association with Land Forces 2024 and MAST 2024	C4I + Comms Communication and wider C4I technologies Simulation + EW Simulation in training, Electronic Warfare capabilities and acquisitions	TOP 40 ADM’s Annual Top 40 defence contractors survey 2024 defence projects in review