News Review: EADS Defence & Security rebrands as CASSIDIAN | ADM Nov 2010

EADS Defence & Security has rebranded itself under the new name CASSIDIAN.

It remains a division of EADS and will be able to market its large portfolio of security systems more effectively by establishing a clear-cut profile in the global market place.

“Our business is changing.

“So are our customers. Especially on the civil markets which we address with our security products, it is essential to be perceived as a strong brand,” according to Dr. Stefan Zoller, CEO of CASSIDIAN.

The new name CASSIDIAN comes from the Latin terms ‘cassida (helmet) and ‘meridian’ (imaginary line running north and south).

It symbolises worldwide protection and security, thus reflecting CASSIDIAN’s claim to defend world security, the company says.

Together with the name, CASSIDIAN has also introduced a new logo and its business units have also received new names which highlight their core activities: CASSIDIAN Electronics, CASSIDIAN Air Systems and CASSIDIAN Systems.

As a leading manufacturer of military air systems, cutting edge radar technologies and as a market leader in secure communications and nationwide security, CASSIDIAN will continue to be active in its domestic markets while further pursuing its global development.

India, Brazil and the Middle East are identified as major growth areas, according to Zoller.