Beretta Australia's Defence Division has announced its rebranding as Beretta Defense Technologies Australia (BDT Australia), effective as of 26 February 2024.
The company stated that the rebranding initiative reflects the worldwide alignment of Beretta Holding group sister companies to connect their defence segments under the unified umbrella of Beretta Defense Technologies (BDT).
"The rebranding of Beretta Australia's Defence Division to Beretta Defense Technologies Australia marks a significant milestone in our future strategy," said Lachlan McKenna, Director of Beretta Defense Technologies Australia.
"By consolidating our local defence capabilities under the BDT brand, we are better positioned to provide comprehensive and innovative solutions to our customers, bringing cutting-edge products and systems from our worldwide capabilities, combined with the local knowledge and experience of Australian requirements."
The Beretta Holding group stated that aligning Beretta Australia’s Defence division within BDT as BDT Australia ensures a cohesive and integrated approach, to develop solutions and systems for any Australian-specific operational requirements.
"Beretta Defense Technologies is not just a brand; it's a testament to our collective pursuit of excellence," said Slawomir Wicha General Manager, Beretta Defense Technologies.
"As the General Manager of BDT, I am excited about the opportunities that lie ahead for our global network of defence companies."
BDT encompasses a diverse portfolio of companies, including Benelli Defense, Sako Defense, Steiner, RWS, Swiss P, Norma Precision, MFS and Centanex.