SOS Marine has been recognised among Australia’s most progressive organisations, winning the Australian Business Award for Product Excellence and Best New Product in the 2011 Awards.
The two awards recognise market-leading products or services that demonstrate overall product superiority offering a point of difference from their competitors.
Commenting on the win, the managing director of SOS Marine Ross Spencer said: “This award reinforces our commitment to provide a new, simple to use safety device for every blue-water boat using waterways, it has been a long time in the making.”
SOS Dan Buoy is the first of its kind to comply with elements of the International Life Jacket standard, ISO 12402, and is compliant with Yachting Australia rules.
One of its point of difference is that is has handles to assist supporting the patient in the water.
It is compact, simple to use and folds away in an easily stowed carry bag, eliminating storage problems on all boats.
It deploys instantly and can be thrown by anyone, man, woman or child to someone who has had the misfortune to go overboard.
The SOS Dan Buoy can be used in fresh or salt water and takes up less room in a fishing tinny than a tackle box and is reusable after being serviced.