On June 23, 2025, Navy Health, a trusted private health insurer for the Australian Defence community, proudly launched a revitalised brand identity, featuring a refreshed logo, vibrant colour palette and an enhanced digital experience.
“Navy Health has been on an incredible transformation journey, and the launch of our new brand is a proud milestone that reflects how far we’ve come. While our roots are firmly in the Navy, we’re now truly a whole-of-Defence health insurer – with more Army, Air Force, and Defence Industry families joining us than ever before. We’ve invested heavily in technology and service improvements, from a new app and online portal to faster claims processing and enhanced cybersecurity,” said Ron Wilson, CEO Navy Health. “But this is just the beginning. Our new brand signals a broader commitment to the health and wellbeing of all those who serve, including new initiatives in mental health and preventative care, as well as dedicated resources like our Transition Healthcare Hub. We’re proud of our heritage and excited for the future – because for Navy Health, there’s so much more to come.”
Navy Health’s new logo integrates three core elements that represent each branch of the Australian Defence Force (ADF) – Navy, Army, and Air Force – reflecting the company’s dedication to supporting the entire Defence community, including serving and ex-serving members, Defence Industry employees and contractors, and their families. The updated colour palette retains Navy blue colour as a homage to the company’s heritage, while introducing two new shades that symbolise the Australian Army and Air Force.
As part of the rebrand, Navy Health has invested in enhancing digital ecosystem - including website, mobile app and member portal – delivering a modern look, paired with a seamless, user-friendly experience and improved navigation. This upgrade ensures Defence personnel and their families can easily and quickly access health insurance resources they need, when they need it.
While Navy Health’s look has changed, their core values and commitment to the Defence community remain the same:
- VISION: To be the trusted choice in health insurance for the Defence family.
With 86% of members rating their trust in Navy Health (based on Navy Health’s Trust survey 2022), the company continues to strive to be the most reliable choice for private health insurance within the Defence community.
- MISSION: To provide affordable, high-quality private health insurance for the entire Defence community.
Navy Health’s mission is to ensure every member of the Defence community – past or present – has access to top-quality health care through tailored health insurance options that meet their unique needs.
- PROMISE: To put the wellbeing of members first.
As a part of Members Health Fund Alliance, Navy Health puts members before profits, and returns more back in benefits. The local team of experts is committed to supporting members through every step of their health journey.
To explore Navy Health’s new look, visit https://navyhealth.com.au/.