edVirtus 2-Day Persuasive Presentations Course
Join Dr James Hanson to develop the skills needed to design clear and concise presentations for busy audiences, such as senior managers and clients.
Sophisticated audiences in organisations are best influenced by rational persuasion and evidence, so this course uses a combination of deductive reasoning and explanatory graphics to enhance an audience’s understanding.
The first day uses argument mapping to plan content that is credible, clear, concise and aligned with the strategic priorities of the audience. It also applies information design principles to create explanatory graphics that are clear and effective.
Day 2 focuses on delivering presentations in ways that engage an audience visually, cognitively and even emotionally. Storytelling principles are combined with the deductive reasoning methods from Day 1 to make our content more engaging, as well as persuasive. Participants learn practical techniques for public speaking and tips for managing the anxiety often associated with speaking in public.
Two major exercises provide participants with opportunities to practice their delivery and to receive detailed, constructive feedback. The 2-day course is delivered over three consecutive days with a day off in the middle.